Experience AI Practice About What I Do Contact
Director, Product Marketing

I build programs
that last.

Twenty years of experience, fifteen-plus years leading product marketing teams. Most recently at Disney+, where I built a loyalty program from scratch that's now archived in the Walt Disney Company records.

See my work Get in touch
Kyle Reilly-Johnston
15+
Years leading PMM teams
14
Person global PMM team
8
International markets
$17M
Free cash flow generated
Experience

Where I've done
my best work.

The Walt Disney Company
2022 – 2026
Director, Global Product Marketing — Disney+ & Hulu

Led a 14-person global product marketing team end-to-end across Disney+ — brand positioning, 360-degree integrated campaigns, AI workflow innovation, subscriber experience, loyalty programs, and expansion across North America, LATAM, APAC, and EMEA. Managed significant annual marketing budget and owned full PMM lifecycle from roadmap influence through launch and measurement.

Disney+ Perks — 0 to 1, scaled to 8 markets Disney+ Streams GTM — first live streaming launch Disney+ Verts — A/B test to full iOS & Android rollout Explore Disney+ — editorial discovery launch Global Navigation redesign — Disney+, Hulu, ESPN MyDisney unified login — naming & brand design Fortnite integration — cross-functional GTM lead AI workflow system for 70+ marketers HotStar subscriber migration
DIRECTV
2018 – 2022
Formerly AT&T TV
Senior Director, Product Marketing 2019 – 2022
Director, Product Marketing — AT&T TV 2018 – 2019

Led product marketing, brand positioning, pricing strategy, and ML-powered retention programs across the consumer subscriber base — first at AT&T TV, then through its spinoff and relaunch as DIRECTV. Promoted to Senior Director during the transition. Launched DIRECTV Stream into a competitive OTT market and built an ML-powered subscriber segmentation framework that generated 26,000 customer saves and $17M in free cash flow.

DIRECTV Stream launch $17M free cash flow 26K customer saves 29bps churn reduction ML-powered 1:1 retention packaging Promoted Director → Senior Director
Charter Communications
2006 – 2018
Sr. Manager, Sales & Retention Operations

Built audience segmentation and behavioral targeting programs, enterprise sales QA infrastructure, and retention strategy across Southern California operations. Delivered 7% revenue increase and achieved #2 Sales Culture ranking across four consecutive quarters.

AI Practice

AI isn't replacing marketers.
It's separating the ones
who get it.

I built a team-wide AI workflow system from scratch — prompt libraries, workflow SOPs, tool-specific playbooks, governance frameworks, and hands-on training across ChatGPT, Claude, and Microsoft Copilot. The goal was never just to use AI. It was to build infrastructure that makes AI actually useful, repeatable, and on-brand at scale.

~40%
Faster time-to-brief
70+
Marketers trained
20+
Concurrent workstreams
📋
Prompt library & SOPs
Role-specific playbooks for every PMM use case
🤖
ChatGPT  ·  Claude  ·  Copilot
Tool-specific workflows, not generic prompts
🛡
Governance & brand guardrails
Quality review, editorial standards, voice consistency
📈
Measurable team output
~40% faster briefs · 70+ marketers enabled at scale
About

A marketer who never stopped being a fan.

I've spent 20 years at the intersection of great products and the people who love them. At Disney+, I got to work on something I genuinely believed in — building the tools, stories, and experiences that kept millions of subscribers coming back.

That passion isn't performance. It's how I approach every brand I work on. I care about what we're building, who it's for, and whether it actually lands — not just whether the deck looks good.

I'm based in Los Angeles and looking for my next chapter somewhere that takes product marketing seriously and wants a leader who owns the full picture: strategy, execution, and the AI infrastructure that makes it all run faster.

Core strengths
Brand Strategy & PositioningArchitecture · Hierarchy · Voice
360° Integrated CampaignsBrief · Agency · Execution
AI Workflow DesignChatGPT · Claude · Copilot
Product GTM & LaunchPositioning · Naming · Rollout
Subscriber Retention & LoyaltyLifecycle · Churn · Engagement
Global ExpansionLATAM · APAC · EMEA
Team Leadership14-person global PMM team
What I do

The full stack of
product marketing.

01
Strategy that moves products forward

Competitive intelligence, audience segmentation, brand positioning, and product roadmap influence. I build the strategic foundation that makes launches land and products grow. I don't just contribute to the strategy deck. I own it.

02
Campaigns that actually convert

I own the full 360 — creative briefs, agency direction, paid media, lifecycle email, CTV, owned social, and in-product placements. Not just oversight. The actual campaign architecture, from first brief to final measurement.

03
AI workflows that scale teams

Prompt libraries, workflow SOPs, and team playbooks using ChatGPT, Claude, and Copilot. I've enabled teams to run significantly more workstreams simultaneously while producing sharper, faster strategic output — without adding headcount.

Get in touch

Open to VP and Director-level
roles in AI, streaming, and tech.

If you're building a product marketing function and want a leader who can own strategy, run the campaigns, and build the AI infrastructure that makes everything faster — let's talk.

✉ kyle@kylereilly.com ↗ LinkedIn ↓ Download résumé

Based in Los Angeles  ·  Open to remote, hybrid, or relocation for the right role